Direct marketing deal with communication with the consumers without any intervention like press or electronic media. It is thought to be most effective tool for marketing of small business ventures. Main forms of direct marketing that we see today are door to door leaflet marketing, direct mail, telemarketing, email marketing, voicemail marketing, broad cast faxing and marketing via coupons. Or we can say also direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific “call to action.” This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as “response” in the industry) regardless of medium.
Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail, and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses.
There are many channels of Direct Marketinglike:–
Direct mail:The most common form of direct marketing is direct mail, sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list. Any low-budget medium that can be used to deliver a communication to a customer can be employed in direct marketing. Probably the most commonly used medium for direct marketing is mail, in which marketing communications are sent to customers using the postal service.
Telemarketing : Another common form of direct marketing is telemarketing, in which marketers contact consumers by phone.
Door-to-Door Leaflet Marketing : Leaflet distribution services are used extensively by the fast food industries, and much other business focusing on a local catchment. Business to consumer business model, similar to direct mail marketing, this method is targeted purely by area, and costs a fraction of the
amount of a mail shot due to not having to purchase stamps, envelopes or having to buy address lists and the names of home occupants.
Related Reading:
The Turtle Boy (The Timmy Quinn Series (Book One))Available for the first time on Amazon Kindle, Kealan Patrick Burke's Bram Stoker Award-winning coming of age story The Turtle Boy.School is out and summer has begun. For eleven year old Timmy Quinn and his best friend Pete Marshall, the dreary town of Delaware Ohio becomes a place of magic, hidden treasure and discovery.
But on the day they encounter a strange young boy sitting on the bank of Myers Pond, a pond playground rumor says may hide turtles the size of Buicks, everything changes.
For it soon becomes apparent that dark secrets abound in the little community, secrets which come cupped in the hands of the dead, and in a heartbeat, Timmy and Pete's summer of wonder becomes a season of terror, betrayal and murder.
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"..takes the small town setting of Delaware, Ohio, and imbues it with just enough wonder to evoke Bradbury and early King and even a dash of Mark Twain circa Tom Sawyer." - Chizine.com
"If you have a young child, or remember when you were one yourself, The Turtle Boy is a book you don't want to miss." - The Midwest Book Review
The Hunger GamesIn the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts. Long ago the districts waged war on the Capitol and were defeated. As part of the surrender terms, each district agreed to send one boy and one girl to appear in an annual televised event called, "The Hunger Games," a fight to the death on live TV. Sixteen-year-old Katniss Everdeen, who lives alone with her mother and younger sister, regards it as a death sentence when she is forced to represent her district in the Games. The terrain, rules, and level of audience participation may change but one thing is constant: kill or be killed.
Stuck in the Middle (Sister-to-Sister, Book 1)Joan Sanderson's life is stuck. Her older sister, Allie, is starting a family and her younger sister, Tori, has a budding career. Meanwhile, Joan is living at home with Mom and looking after her aging grandmother. Not exactly a recipe for excitement. That is, until a hunky young doctor moves in next door. Suddenly Joan has a goal--to get a date. But it won't be easy. Pretty Tori flirts relentlessly with him and Joan is sure that she can't compete. But with a little help from God, Allie, and an enormous mutt with bad manners, maybe Joan can find her way out of this rut.Book 1 of the Sister-to-Sister series, Stuck in the Middle combines budding romance, spiritual searching, and a healthy dose of sibling rivalry.
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